Book Description Toolkit

Copy, categories, and keywords in one powerful package.

A great book description is a vital and versatile piece of copy that you’ll use over and over as you pitch, publish, and market your book. Paired with a tight list of strategic keywords and categories compiled from Amazon data and insightful analysis, you can’t go wrong.


    • Long description (up to 500 words)


    • Short description (up to 250 words)


    • Tagline


    • 10 keywords, listed in order of importance


    • Categories for Amazon


  • Categories for Bowker

Where you’ll use your book description

  • Jacket copy for your print book
  • Product descriptions on Amazon & other online booksellers 
  • Bowker’s My Identifiers (your online ISBN management account)
  • Author website
  • Electronic press kit (EPK)
  • Marketing and media campaigns

Where you’ll use your keywords and categories

  • Amazon & other online marketplaces
  • Bowker’s My Identifiers (your ISBN)
  • Your website’s metadata SEO
  • Online ebook promos

Rate: $350

Further reading

Jane Friedman: How Writers Can Optimize Their Book’s Description on Amazon

Penny Sansevieri: How a Great Amazon Book Description Can Help Authors Sell More Books

Reedsy: How to Write a Book Description that Sells


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