Book Description Toolkit

Copy, categories, and keywords in one powerful package.

A great book description is a vital and versatile piece of copy that you’ll use over and over as you pitch, publish, and market your book. Paired with a tight list of strategic keywords and categories, you can’t go wrong.

Contents

  • Long description (up to 500 words)
  • Short description (up to 250 words)
  • Tagline
  • 10 keywords, listed in order of importance
  • Categories for Amazon
  • Categories for Bowker

$350, 1-week turnaround

Where you’ll use your book description

  • Jacket copy for your print book
  • Product descriptions on Amazon & other online booksellers¬†
  • Bowker’s My Identifiers (your online ISBN management account)
  • Author website
  • Electronic press kit (EPK)
  • Marketing and media campaigns

Where you’ll use your keywords and categories

  • Amazon & other online marketplaces
  • Bowker’s My Identifiers (your ISBN)
  • Your website’s metadata SEO
  • Online ebook promos

Further reading

Jane Friedman: How Writers Can Optimize Their Book’s Description on Amazon

Penny Sansevieri: How a Great Amazon Book Description Can Help Authors Sell More Books

Reedsy: How to Write a Book Description that Sells


 

[mailchimp_subscriber_popup baseUrl='mc.us6.list-manage.com' uuid='e1d0fcf9cf38abc2c43984f8b' lid='760a25e711' usePlainJson='true' isDebug='false']