POP!: Create the Perfect Pitch, Title, and Tagline for AnythingPOP!: Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn
My rating: 3 of 5 stars

A handful of reminders, a half page of notes. If you cut out all the quotes and put these tips in bullet points, you’d have a fine 50-page volume of good advice. As it is, it’s 239 pages of anecdotes and wordplay. Good for a skim.

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